Sales Directors’ Forum (SDF)

We bring together Sales Directors with leading retail and food service figures to hear about their future plans and for a regular exchange of views and debate.

The forums are a useful way to engage with retailers less formally and are open to Sales Directors/Managers and those with a commercial interest including Export and Account Managers.

The forum is Chaired by Tony Jones, Sales Director Grocery of Tilda.

Committee purpose

The Forum keeps FDF members up to date with the strategic plans of their retail and food service customers.

  • Enables suppliers to hear about the future changes in the retail and food service landscape.

  • A chance to hear about other activities relating to commercial relationships including the Groceries Code of Practice.

  • Opportunities to network with peers in FDF member and non member companies.

SDF documents

Why join?

  • Insights into the latest retail and consumer trends helping you stay up to date

  • Engage with retailers and food service customers and hear about their upcoming plans in order to boost your sales

  •  Opportunity to network and share insights with other members