Companies are becoming ever-more innovative in communicating with their audiences. This category is for in-house or agency teams to enter campaigns centring on sales, driving behaviour change, launches, research or increasing awareness. The campaign can utilise a variety of media including digital, PR or marketing.
The judges will be looking for campaigns that are strongly evaluated against their original aims. Success will be considered against the original objectives and should include a variety of measurements, not just AVE or 'likes'.
The judges will be looking for a campaign that is creative, achieves its objectives, is clearly evaluated and robustly demonstrates its value for money.
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Previous winners
Case Study
Campaign of the Year Award 2024
Produced in Scotland by a small, family-run company, LoSalt is the UK’s leading reduced sodium salt. For over 4 decades it has been on a mission – here and abroad; to educate consumers, foodservice providers and manufacturers to ‘Season with Sense’.
Case Study
Campaign of the Year 2023
Mondelēz International embarked on a journey in 2021 to reposition the brand for everyday fun shared family moments with their ‘For Fingers Big & Small’ campaign.
Case Study
Campaign of the Year 2022 - Birds Eye
Birds Eye Green Cuisine smashed misconceptions of plant-based food and brought it into the mainstream, while also overcoming the purchase barrier that many consumers didn’t consider meat-free products to fulfil daily nutritional requirements, particularly when it came to protein.