Awards category: Diet and Health

Has your company made a significant contribution to improve the health of its customers?

This award is aimed at projects that have focused on:

• Product reformulation; changing recipes to help people achieve dietary goals*, for example by reducing salt, fat and sugar content or increasing fibre or vegetable composition.
• Portion sizes; offering a range of smaller or more adaptable products to encourage appropriate consumption.
• Creating new products; helping people achieve dietary goals* by NPD which focuses on improved nutrition for the targeted eating occasion.

The category is open to all sizes of companies and achievement will be judged on the following criteria:

• The aim of the project. What did the project set out to do; what dietary need was it trying to tackle?
• The development process. Whether it is an original concept or extension of existing work, the judges need to see the steps from concept to final project delivery.
• What was the biggest challenge, how was it overcome and what learnings were taken from it?
• The reach of the project. Each submission should clearly show the audience reached and how the change benefits the consumer.

*This award is aimed at recognising where companies are helping their customers achieve dietary goals by changing products or introducing new products. Judges will be considering the UK dietary guidance for both nutrients (e.g. salt, sugars, saturated fat, energy, fibre) or foods (fruit & vegetables, oily fish).

Please note foods that are designed to help consumers with specific medical/dietary conditions, e.g. gluten free, or that help a lifestyle choice, e.g. vegan will not be considered unless the products are also designed to have an improved nutrition profile. It is also important to be able to demonstrate compliance with relevant food legislation (e.g. nutrition and health claims legislation).