Lidl commit to increasing fibre and wholegrain sold

Lidl GB is proud to be the first retailer to announce a fibre strategy that spans its entire product offering. As the first member of the Action on Fibre retail partnership it is great to see their ambitious targets to boost fibre sales across their entire offering.

As part of its new targets, Lidl is working with suppliers to enhance existing recipes by incorporating more plant-based, fibre-rich ingredients like lentils, beans, and grains, whilst reducing fats and sugars. It will also seek to introduce new and exciting high-fibre products, boosting nutritional value and making everyday items healthier.

For more information see their commitment to make higher fibre diets more appealing, normal and easy for the population.

Lidl commitment