Action on Fibre - 2022 year progress

The FDF are pleased to launch the first year results from the Action on Fibre initiative. Since the launch of the initiative, the Action on Fibre signatories have been working hard and these results show the great progress they have made, helping to bridge the gap.

A big thank you to the companies involved in this initiative and congratulations on the great results achieved! Through new products and reformulating existing products, Action on Fibre Signatories have delivered 4.3 billion more servings of fibre to the population. That’s the equivalent to around 3.1 billion bowls of bran flakes or 4.5 billion slices of wholemeal bread.

This has had a demonstrable impact Kantar Worldpanel data shows a 2% increase in fibre content of products purchased by consumers from participating brands.

This is almost four times the growth in fibre of products purchased by consumers from the total food and drink market.