Action on Fibre 2023 progress
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We are pleased to launch the 2023 Action on Fibre progress results.
Our Action on Fibre signatories have been working hard to help bridge the fibre gap and these results demonstrate a small snapshot of the great progress and activities they have achieved.
A big thank you to the companies involved in this initiative and congratulations on the great results achieved!
Through new products and reformulating existing products, Action on Fibre Signatories have delivered 190m more servings of fibre to the population.
That’s the equivalent to around 144 million bowls of bran flakes or 207 million slices of wholemeal bread.
Kantar Worldpanel data shows that FDF Action on Fibre member products contained 46% more fibre than the total food and drink market.