Brand Launch of the Year 2023

The Ivy’s Reserve brand is a high quality, premium range of vintage cheddar and farmhouse butter. The brand has been created by Wyke Farms, who have over 160 years cheddar making experience. 

Ivy’s Reserve Cheddar a truly unique cheese was launched as the ‘world-first’ carbon neutral branded Cheddar in 2022 and is certified by the Carbon Trust to PAS2060

The new brand allows consumers to make positive choices to purchase products with best-in-class sustainability credentials and as food producers this must form part of the climate solution.

Ivy’s reserve is named after Grandmother Ivy with the pack design featuring a hand drawn silhouette of Ivy from an old family picture. An identity that articulates the quality.

The Brand Launch of the Year 2023 award was sponsored by IFE, International Food & Drink