Fibre One Crispy Choc 50% less sugar

Fibre One 90 Calorie, High Fibre, 50% reduced sugar brownies

In May 2023, Fibre One launched a new range of high fibre 90 calorie brownies with 50% less sugar than the market average. The new crispy chocolate or cookies & cream flavoured brownie brings around 6g of fibre* and 3g of sugar* in an individually portioned treat. With this new range, Fibre One is providing even more sugar-controlled choice for consumers, with the same great indulgent taste.

The product development has taken over nine months for a core team involving five people to develop these two non-HFSS recipes. This included 100’s of product trials, and two plant trials to get to a successful result. Rebalancing ingredients and nutrients to limit sugar content whilst keeping the great Fibre One taste and texture, was a significant challenge which is now covered by innovation records.

*Dependant on flavour