Non-HFSS refreshing energy drink
06 June 2024
In today's fast-paced world, consumers constantly seek ways to boost their physical and mental energy. Energy drinks have become a popular choice for enhancing productivity. However, the presence of high sugar and artificial ingredients have become a barrier for many individuals. Health-conscious consumers are now gravitating towards "better for you" recipes that prioritize cleaner formulations, functional ingredients, and reduced sugar content. The team at Tate & Lyle has risen to this challenge by developing a refreshing apple-cucumber energy drink that not only meets these demands but also delivers on taste.
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The challenge is to create a nutritious and delicious beverage. That's why Tate & Lyle has crafted this energy drink inspiration using OPTIMIZER STEVIA® 3.10, a sweetener derived from stevia, so there is no need for added sugars. This makes it a healthier choice for consumers who are mindful of their sugar intake.
Taste is equally important, and the team wants to ensure the energy drink delivers a delightful flavour experience. To achieve this, ZOLESSE® Natural Flavour, a stevia-based natural flavouring was used. This ingredient enhances the flavour profile of the energy drink.
In addition to the taste and sugar considerations, the beverage provides an extra benefit to consumers, using PROMITOR® Soluble Fibre in the formulation. This not only contributes to a great mouthfeel but also allows to make a "source of fibre" claim. Fibre is an essential component of a healthy diet, and by including it in the energy drink, it offers consumers an added nutritional advantage.
This refreshing apple-cucumber energy drink could provide inspiration for your beverage innovation pipeline. A non-HFSS option that ensures your consumers can indulge in a refreshing energy drink without compromising their commitment to healthier choices.