Our members, working with partner organisations, have a long history providing much needed food and drink to support healthy breakfast clubs and to redistribute surplus food to those who need it.
|
Back in 1998, Kellogg’s responded to the government’s extended schools programme by supporting schools with training, funding and supplies for the introduction of breakfast clubs. The Kellogg’s brand (currently owned by Kellanova) has since invested over £5.5 million and today, it is the largest corporate backer of school breakfast clubs, supporting more than 5,000 clubs across Britain. As well as providing grants to schools, Kellogg’s is also working with the charity Magic Breakfast to ensure all the schools they support are offered Kellogg's Corn Flakes and Rice Krispies in the morning. This makes up a core offering to their provision supporting children and young people and is available to over 200,000 children across Magic Breakfast's 916 partner schools in England and Scotland. This is expected to reach a minimum of 1,226 schools, including in Wales too, by the end of the 2024-25 academic year. |
|
As part of its Better Days commitment to tackle hunger, Kellogg’s teamed up with UK supermarket Morrisons to support parents in the school holidays and offer families a free breakfast. Between 15th July and 4th August 2024, shoppers were able to ask for a ‘Kellogg’s Breakfast’ across Morrisons’ 398 cafés. At the same time, Kellogg’s commissioned research which found that almost half (45 per cent) of parents are worried about the cost of having to feed their child during the summer break. 15,115 breakfasts were redeemed in total, a 232% uplift from last year. |
|
It is widely recognised that children who eat a proper breakfast concentrate more at school and are likely to get better results. Which is why Warburtons has been supporting schools, with product donations for over 30 years. To ensure they could support as many schools as possible, Warburtons partnered with Magic Breakfast in 2022 to further combat child hunger and support their mission to ensure that no child starts their school day hungry. This collaboration has seen Warburtons donate over 300,000 loaves of bread, equating to 3,000,000 breakfasts, to almost 500 schools across the UK, aiming to supply a solid foundation to support a child’s full potential in the classroom. In addition, Warburtons gave a £7,500 grant to Magic Breakfast, which has been used to help 27 schools in disadvantaged communities purchase resources to increase their capability to serve breakfast at scale. The grant has been used to buy industrial-style toasters and insulation bags which have enabled the schools to offer toast as a playground snack or grab-and-go option, and serve toast at multiple locations, such as classrooms or serving stations within the schools. A teacher from a Magic Breakfast Partner School in 2023 highlighted the significance of this support: “The children all take a piece of toast when they come into class. Each child then gets on with their day. The impact this has on a child having access to a slice of breakfast is huge. The child is ready to learn and start their day.” Warburtons provide Magic Breakfast with their Half and Half bread, which also helps get more fibre into the children’s diets and is often served toasted with scrambled eggs or baked beans, providing a balanced start to the day and keeps children energised until lunch. Founded in 1876, family business Warburtons has a rich history of giving back to the community and since 2016 has donated over 2 million products to breakfast clubs across the UK. Through this product donation, and ongoing partnership with Magic Breakfast, Warburtons continues to play a pivotal role in supporting young people across the country, by helping them start their day with a nutritious meal. |
|
Arla and Nestlé partner to donate equivalent of 1.25 million breakfasts with FareShare  In May 2024, Nestlé in partnership with Arla announced that they will donate the equivalent of 1.25 million breakfast to FareShare. Nestlé will be providing cereals, including Shreddies, to contribute towards breakfasts for organisations that support vulnerable and disadvantaged people in the UK. Nestlé has been working with FareShare since 2005 to redistribute quality surplus products and to date has contributed to providing the equivalent of more than six million meals. Last year alone it contributed towards 220,000 meals that were distributed to more than 2,500 different charities and organisations across the country. Andrew Shaw, Supply Chain Director for UK & Ireland at Nestlé, said: “We know just how important the first of meal of the day is, but in the current climate more and more people are starting the day with an empty stomach. That’s why we wanted to work with Arla and FareShare to provide breakfast to those who need it most. I’m proud that my colleagues have come together to produce this cereal to donate to FareShare and we hope this will make a difference to thousands of families across the UK. “The work FareShare does is absolutely vital to so many people. We have a long-standing partnership with them and we’ll continue to support them in whatever way we can, whether that’s donations, redistributing quality surplus from our sites, or through our colleagues volunteering at distribution centres.” Nestlé works with FareShare as part of an ambition to raise greater awareness of food waste and reduce food waste along its product value chain, and has provided the charity with the equivalent of 6.8 million meals that would otherwise have gone to waste. |
|
Quaker believe that every child has the right to the fire inside. Which means having a nutritious breakfast before school lessons so children can concentrate, learn and reach their full potential. Unfortunately, for 1 in 4 children in the UK at risk of hunger though, an empty bowl is too often the reality at the start of their day. That’s why since 2009 Quaker has been working with Magic Breakfast, donating millions of bowls of porridge to help feed the potential of hungry children. This includes Quaker Rolled Oats and Oat So Simple Original sachets. As with all products that we provide to schools, all products Quaker Oats donate to Magic Breakfast meet School Food Standards in England and Scotland to ensure we’re providing nutritious breakfast to hungry children. In 2022 Quaker is doing even more to support Magic Breakfast. From launching a new campaign to raise awareness of the issue of child hunger in the UK, to committing to donate 3.4 million bowls of porridge this year. Quaker also launched a newly-designed limited edition pack, with 10p from participating packs sold going towards a donation of £50,000 to Magic Breakfast, helping to fund breakfast provisions and clubs in UK schools for an entire year. During the pandemic, with millions of children unable to access breakfast clubs, Quaker donated boxes of Porridge Oats and Oat So Simple sachets to include in the Magic Breakfast packs that were sent directly to children’s homes. Their vital support helped ensure that children didn’t go hungry even when learning from home. |
Helping local communities is important to us and that’s why we are proud partners of FareShare and Magic Breakfast. We donate around 3 million meals every year to people in need. Thanks to Weetabix, children across the UK have been able to start the day ready to learn after enjoying a nourishing bowl of Weetabix at our breakfast clubs. The school children we support have also been able to enjoy Weetabix during school closures as a result of the pandemic as well as over the school holidays via our home delivery packs. Sally Abbott, Managing Director of Weetabix UK and Ireland, said: "No child should have to start their school day hungry, so I’m pleased to be invited to help more children enjoy the advantage of a healthy and nutritious breakfast. Our founders set up in Northamptonshire with the ambition to create ‘healthy minds in healthy bodies’, and I’m delighted that ninety years on we continue to follow in their footsteps." |
In 2016, Kingsmill was proud to become the first national baker to work with FareShare. Since then, we've donated millions of meals to their food redistribution network across the UK and have regularly increased seasonal donations to support their school holiday programmes. In 2020, Kingsmill's bakeries stepped up their donation programme, supporting local food banks and charities working with families who found themselves in need when the pandemic struck. During the first 9 months of the pandemic Kingsmill donated over 2 million meals to people in need. At the time Nicola Richards, MP for West Bromwich East, said: "I have seen first-hand the brilliant and very generous work Allied Bakeries have done for vulnerable residents, communities, organisations and first responders here in West Bromwich and across Sandwell during the Covid-19 pandemic. They are true community champions and we are grateful for their support during this difficult time." |
|
Nestlé began working with FareShare in 2005, as part of an ambition to raise greater awareness of food waste and reduce food waste along its product value chain. Its work in this area is part of Nestlé’s Creating Shared Value strategy and is directly helping the business reach its zero waste to landfill goal. The process FareShare developed with Nestlé for managing edible surplus represents a best practice example in the manufacturing sector and is now being used across all Nestlé operations. |
Forging connections and collaborating with food redistribution charities is just one way the food industry can tackle food insecurity in the UK. In 2015, Birds Eye started to deliver surplus stock of their frozen food products directly to all of FareShare’s 11 regional UK centres that have freezer capacity. These donations mean good food, that might otherwise go to waste, can benefit vulnerable people across the UK. Birds Eye has since provided enough surplus frozen food to make over 1/4 million meals for people in need. Over the past five years, Birds Eye has donated the equivalent of over 1/2 million servings of their products, equivalent to more than 177,000 meals. In 2021 alone, nearly 138,000 servings were donated, the equivalent of almost 69,000 meals. |
|
At innocent, we’ve always wanted to help people live well and die old, but we know some still aren’t eating enough fruit and veg. We believe we have a role to play to improve the understanding of health and nutrition. Whether it’s through educational resources, donations of our products or partnering with amazing charities, we work hard to help everyone get more of their five-a-day. In 2021 we were proud to partner with the Felix project. Through our support we helped bring one million healthy meals packed full of fruit and veg to people that need them across London. But we didn’t just stop there. We wanted to inspire people nationwide with more ways to eat more seasonal surplus fruit and veg and also understand their importance in people’s daily diet. We know for many they need ideas on how to cook their ingredients, so we teamed up with Leon Aarts (Head Chef) from Felix’s Kitchen to co-create some recipe cards. We promoted these across our website and social media channels to help share some tasty nutritious recipes more widely and help get people across the UK on the way to their five-a-day. |
|
We love food at Premier Foods and we hate to see it go to waste. That’s why we work with food redistribution partners to ensure every bit that is fit for consumption goes to people in our communities who need it most. In our financial year 2021-2022, we donated the equivalent of nearly 500,000 meals from our surplus stocks. At the start of the pandemic, we increased our support to FareShare to reach more communities throughout the country, via their network of 25 depots liaising with over 12,000 charities. As part of our support for Food Waste Action Week in March 2021, we encouraged our manufacturing sites colleagues to donate products to support FareShare. In just a few days, our colleagues managed to collect 26 pallets of food (over 10 tonnes) and donated a mix of ambient surplus products and products that our colleagues had provided from their own cupboards. In 2021, we partnered with Tesco’s "Win a dinner, Give a dinner" initiative for our cooking sauces and flavours and seasonings categories - with support from brands like Oxo, Paxo, Sharwood's – which donated nearly £30,000 and 30 pallets worth of products to FareShare. |
|
Suntory Beverage and Food GB&I 
Suntory Beverage and Food GB&I (SBF GB&I) is committed to work in harmony with people and nature and, through its sustainability framework, gives urgent focus to reducing waste in a way that protects the environment and benefits society. Since partnering with FareShare in 2018 – which helps redistribute surplus food and drink to frontline charities – SBF GB&I has donated more than 560 tonnes of its drinks that would otherwise go to waste,. This is in addition to the surplus drinks sent to food banks local to its manufacturing site in the Forest of Dean, Gloucestershire and offices in London and Dublin. Daily stock management and a zero waste to landfill policy keep food waste from the soft drinks maker’s factory to a bare minimum. The pandemic presented its own challenges; with national lockdowns resulting in extra surplus that had been destined for gyms, cafes and sports clubs. Instead, SBF GB&I redirected these drinks – all 139,000 cases of them – to FareShare, the NHS and other frontline services. |
|
Since 2009, Cargill has partnered with FareShare to:
|
|
|
Cargill and FareShare share the joint objectives to ensure people have access to safe, nutritious food in their local communities and to tackle climate change. FareShare is a leading charity in the fight against hunger by tackling food waste in the UK. The organization ensures that thousands of tons of quality, in-date and good to eat food that would otherwise be wasted reaches more than 1 million people across the UK. This assistance has been even more necessary during the COVID-19 pandemic and as households in the UK grapple with the current cost of living crisis.
In 1935 the Cadbury Brothers established The Charitable Brothers Trust with the objective of helping to create prosperous and inclusive communities, today the Trust is known as Supporting partners
