Why Action on Fibre
Currently only 9% of adults meet the recommended amount of fibre. In 2015 the government increased the dietary recommendation from 24g to 30g per day and since then there has been very little change in the UK population intake.
In 2021, the FDF launched ‘Action on Fibre’ an industry led initiative to proactively bridge the gap between fibre intakes and the dietary recommendation.
9%
30g
Action on Fibre in progress
Since its launch, the Action on Fibre signatories have been working hard and these results show the great progress they have made, helping to bridge the gap.
In 2023 alone, 190 million additional servings of fibre were delivered to the population.
We are also very pleased to announce the launch of the retail partners initiative with Lidl as our first retail partner.
A big thank you to the companies involved in this initiative and congratulations on the great results achieved!
*FDF Action on Fibre members self-reported data 2022 to 2023.
**Kantar’s Worldpanel GB Take Home Purchase data for FDF Action on Fibre members and total food and drink market, Sales Weighted Average fibre in g per 100g for 2023.
Members taking Action on Fibre
Tate & Lyle join the fight for Action on Fibre
Tate & Lyle's global head of nutrition Kavita Karnik talks to the FDF about the benefits of fibre.
How AB Mauri are taking Action on Fibre
Vicky McColl speaks about their research and newly developed product range.
