Innovation fund helps launch 5-a-day ready meal
A new range of ready meals has been launched that contains all 5 recommended portions of your 5-a-day.
FDF members play an important role in supporting healthier and more balanced diets, with companies continuing to take bold steps by changing recipes through reformulation, creating new, healthier products and providing smaller portion sizes. Our campaign promoting messages around Innovation for Healthier Diets raises awareness of industry innovation, highlights positive member stories and educates stakeholders on this topic.
Thanks to ongoing innovation and investment, the average shopping basket of our members products has become healthier1. FDF member products now contribute a third (33%) less salt, and a quarter fewer sugars (25%) and calories (24%) in the GB grocery market since 20152.
A balanced diet is not all about cutting back on certain foods or nutrients. In 2021, we launched ‘Action on Fibre’ to help bridge the gap between fibre intakes and the dietary recommendation. In the last year alone, this has resulted in 134 new products and 17 reformulated products being brought to the market that are a source of or high in fibre, delivering 190 million additional servings of fibre to the population.
Successfully changing recipes through reformulation takes time and technical expertise. At the FDF, we continue to support companies in this endeavour with reformulation guidance. FDF Scotland is also proud to deliver Reformulation for Health, a Scottish Government funded programme to support smaller businesses to make their products healthier including through the Reformulation support toolkit.
1. Worldpanel GB Take Home Purchase data for FDF members, Nutrient Profile Model Score 2019, 2023
2. Kantar’s Worldpanel GB Take Home Purchase data for FDF members, 2023 vs 2015 total nutrient volume contribution (percentage difference).
Report
Innovation for Healthier Diets Report
This report offers a comprehensive overview of the efforts and achievements of FDF members, shedding light on the reformulation journey and innovation driving healthier product development for consumers.
Case studies
The FDF and our members are committed to developing healthier products and have made substantial progress to date. Member case studies showcase healthier product innovation, reformulation and smaller portion size options.
Toolkit
Innovation for healthier diets toolkit
The FDF has created guidance to support businesses with reformulation. This toolkit also contains reformulation guidance to support SMEs through the FDF Scotland Reformulation for Health programme.
Exploring industry innovation
This short video shows how companies are helping people make healthier food choices in several ways, including through the reformulation of products.
News
New research finds food manufacturers slash calories in British shopping baskets
Read our full press release sharing our new data from Kantar Worldpanel.
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Related topics
Action on Fibre
In 2021, our members have pledged to take Action on Fibre and help bridge the gap between fibre intakes and the dietary recommendation.
Reformulation support for Scotland
FDF Scotland delivers Reformulation for Health, a Scottish Government funded programme to support smaller businesses to make their products healthier. This support is available for both FDF members and non-members.