Senior Brand Manager - 6 month contract

We are seeking a Senior Brand Manager to join us on a 6-month contract. This new position will help to shape the FDF tone of voice, brand identity, and will direct campaigns (particularly the Powers Our Nation campaign) to promote the food & drinks industry and achieve advocacy from politicians, industry stakeholders and members.

Key responsibilities

• Work on cross-functional policy areas for content delivery and support.
• Refresh, manage and roll-out the guidelines to steward the update of the FDF’s brand identity (including the digital execution).
• Collaborate with Content Manager, Head of Media, external agencies, and content producers to identify industry trends.
• Manage large-scale cross-channel campaigns and stakeholder engagement.
• Execute tactical campaign delivery and stay informed about government activity.
• Establish a support network of freelancers and agencies for BTL, ATL and Media buying activity and upskill FDF colleagues.
• Provide creative direction for website refresh project.
• Standardise creative content.
• Oversee brand assets' quality in both digital and physical formats.

Requirements

• Degree or equivalent in journalism, comms, marketing, or PR.
• Extensive marketing experience in agency or in-house roles.
• Track record in multi-platform campaigns and team leadership.
• Experience managing creative and advertising agencies.
•   Proficiency in digital platforms and content creation.
• Proven expertise in creative marketing, social media, and strategy.
• Strong communication skills, motivation, and emotional intelligence.
• Collaborative with senior stakeholders and sound judgment under pressure.

How to Apply

To apply, please send us your CV and salary expectations illustrating why you’d be a great candidate to recruitment@fdf.org.uk.

Closing date: 20 September 2023, 5:30pm

Due to the high number of applications, we are unable to get back to everyone. Only successful applicants will be contacted.