Senior Digital Executive

Job Type: 12 Month Fixed-term contract

Location: Central London (Bloomsbury)

Salary: £41 k with excellent benefits including 25 days holiday, private healthcare, leisure travel insurance, health & wellbeing allowance, interest-free season ticket loan and cycle-to-work scheme

Hours: 35 hours per week; hybrid working (2-3 days in the office per week)

Are you passionate about digital content, user experience and analytics? Do you have excellent digital skills and a keen eye for detail? We are looking for a Senior Digital Officer to champion our website and CRM, providing support and training for all users. You'll ensure our digital content is user-friendly, optimised for SEO, and adheres to FDF’s style and branding.

Key responsibilities

• Drive online traffic and enhance user experience through strategic digital content.
• Supervise the review and maintenance of digital content, ensuring it is accurate, engaging, and optimized for SEO.
• Plan, advise on best practices, and execute digital campaigns across email, social, and website.
• Support the Content Manager and policy teams with sourcing and creating images, videos, and infographics.
• Investigate and troubleshoot website issues, escalating as necessary.
• Assist with analytics reporting, CRM administration, and providing support to the Digital Officer.
• Manage digital analytics, track user journeys, measure conversion rates, and implement website improvements.
• Provide training and support for CMS, CRM, and email platforms.
• Develop website, CRM, and email marketing platform protocols and policies.
• Write and update user guides, provide advice on best practices, and plan and implement staff training.
• Define and implement administrative standards and processes for CRM inputting.
• Create and update email templates, support and train users, and advise on mailing best practices.

Requirements

• An interest in digital marketing and content.
• Excellent digital skills and attention to detail.
• Working knowledge of CMS platforms, preferably Optimizely.
• Understanding of relational databases/CRM systems.
• Knowledge of Google Analytics or similar.
• Knowledge of email marketing platforms, preferably Mailchimp.
• Knowledge of HTML.
• Experience with integrated platforms (CRM, CMS, email marketing solutions).
• Desirable: Adobe Creative Cloud products, video editing software, understanding of data protection, digital platform integrations, content design principles, web design standards, and web accessibility standards.

To apply: Please send us your CV and salary expectations to recruitment@fdf.org.uk by Thursday 27 February 2025, 4pm. Only successful applicants will be contacted.

Equal Opportunities: We are an equal opportunities employer and welcome applications from all backgrounds. We are open to discussing flexible working arrangements and reasonable adjustments for disabilities or medical conditions.