In 2021, FDF launched the Action on Fibre initiative to help bridge the gap between intakes and the dietary recommendation. We are pleased to launch 2023* progress results alongside some great case studies. Since the launch of the initiative, the Action on Fibre signatories have been working hard and these results show the great progress they have made, helping to bridge the gap. A big thank you to the companies involved in this initiative and congratulations on the great results achieved!
*FDF Action on Fibre members self-reported data 2022 to 2023.
**Kantar’s Worldpanel GB Take Home Purchase data for FDF Action on Fibre members and total food and drink market, Sales Weighted Average fibre in g per 100g for 2023
Reformulation and innovation
Companies have been working hard to increase the fibre content of existing products and new innovations, in a diverse range of categories. Find out more here.
Signatory progress so far
Companies have been undertaking lots of activity to bridge the gap, from communicating to consumers to working with stakeholders. Find out what they how they are working to bridge the gap.
Taking a look back
Since the launch of the Action on Fibre initiative in 2021, members have done some great activity. From launching new and reformulation existing higher fibre products, communicating with consumers and with the supply chain.
Related topics
Action on Fibre
In 2021, our members have pledged to take Action on Fibre and help bridge the gap between fibre intakes and the dietary recommendation.
Innovation for healthier diets
Our campaign promoting messages around Innovation for Healthier Diets raises awareness of industry innovation, highlights positive member stories and educates stakeholders on the topic. Our new Kantar Worldpanel data and report showcases our members progress in healthier product innovation.
Diet and health
FDF Cymru works with member companies to support educational programs in Wales to advocate the benefits of breakfast clubs, promote the benefits of a healthy balanced diet, and to showcase our member's reformulation successes.