Our members are committed to voluntary reformulation and innovation and have made substantial progress to date.
Case studies
Case Study
Suntory Food and Beverage sugar reduction journey
Suntory Beverage & Food GB&I (SBF GB&I) is committed to having a positive impact on the lives of its consumers. After 10 years of reformulation and innovation, all their drinks are now non-HFSS.
Case Study
Premier Foods: Mr Kipling Deliciously Good slices
Premier Foods has developed and launched a new range of healthier slices as part of our Deliciously Good range, which are classified as non-HFSS. Reductions of more than 40% sugar, 70% saturates and fibre increases above 800% have been achieved.
Case Study
pladis reformulation journey
Pladis, one of the leading global snack companies home to some of the UKs most loved brands has a purpose to bring happiness with every bite. With the demand for healthier options becoming increasingly important to consumers, pladis have made significant steps in reformulation and product innovation to ensure healthier choices are readily available.
Case Study
Walkers reformulation and new product development
In 2022, amongst a host of non-HFSS product launches that year, Walkers launched 45% Less Salt, the company’s first potato crisp to be classified as non-HFSS.
Case Study
Mondelēz International: Maynards Bassetts Juicies
In July 2022, ahead of the introduction of new HFSS placement restrictions in retailers, Mondelēz International released reduced sugar, HFSS compliant versions of Maynards Bassetts iconic gummies.
Case Study
Mondelēz International – Plant Based Fibre Technology
In December 2022, Mondelēz International announced the development of ground-breaking, new technology, which could lead for the first time to the creation of alternative versions of some of its much-loved chocolate and biscuit brands, with potential for up to 75% less sugar and fat, and reduced calories.
Case Study
Mondelēz International: Cadbury Delights
In January 2023, as part of Mondelēz International’s commitment to grow its portfolio and offer consumers greater lower calorie options without compromising on texture or taste, Cadbury launched its new under-100 calorie Cadbury Delights range.
Case Study
Mondelēz International: Cadbury Dairy Milk Fruitier and Nuttier
In March 2023, as part of Mondelēz International’s commitment to evolve its product portfolio and offer consumers a greater choice of balanced snacking options without comprising on taste or texture, Cadbury launched its first ever non-HFSS range – Cadbury Dairy Milk Fruitier & Nuttier.
Case Study
McCain Foods reformulation journey
McCain Foods is the UK’s largest manufacturer of frozen potato products. We have five production facilities across the UK, employing over 1300 people. We are proud to be the biggest purchaser of British potatoes, partnering with 250 farmers.
Case Study
Mars Wrigley reformulation and new product development
Mars Wrigley has been producing the nation’s favourite snacks – such as Mars, Snickers and Maltesers – in Slough for over 90 years. In line with consumer demand and trends, our product range is evolving to better encourage people to consume responsibly.
Case Study
Mars Food & Nutrition: Ben’s Original: Plant Powered
Available in three delicious flavours - Chilli Non-Carne, Spicy Lentil Stew and Tikka Masala, Ben’s Plant Powered are plant-based versions of some of the UK’s favourite meals. Each recipe is a good source of fibre and protein, and contains no artificial colours, flavours or preservatives.
Case Study
KP Snacks: Innovating for consumer health and taste
Under its People & Planet programme, KP Snacks is innovating for consumer health and taste and is committed to helping people to make informed choices and encouraging healthier lifestyles.
Case Study
Ferrero: Kinder Chocolate
New research shows that portion size is important for chocolate confectionery. Ferrero products come in small, individually wrapped portions, as part of a responsible approach to help consumers enjoy its products more thoughtfully.
Case Study
Pringles reformulation and new product development
Pringles has launched a new Multigrain range that is non-HFSS, lower in salt and made with more fibre and grains. The launch has stormed the category, bringing in a new consumer and generating £7.4m in retail sales.
Case Study
General Mills - Old El Paso™ Extra Thin
In March 2023, Old El Paso launched our thinnest tortilla yet. An individual wrap contains 96 calories per unfilled tortilla wrap. With this new range, Old El Paso is providing even more calorie orientated choice to its consumers, with the same delicious flavour and functionality.
Case Study
General Mills: Fibre One - 90 Calorie, High Fibre, 50% reduced sugar brownies
In May 2023, Fibre One has launched a new range of high fibre 90 calorie brownie with 50% less sugar than the market average. An individually wrapped brownie flavoured with crispy chocolate or cookies & cream.
Case Study
General Mills: Nature Valley 30% reduced sugar cereal bars
In May 2023, Nature Valley launched a new range of cereal bar with 30% less sugar than the market average. A crispy bar with less than 4g of sugar* per bar, flavoured with honey or cocoa.
Case Study
Danone's reformulation journey
Danone UK & Ireland offers everyone healthy food and drink choices every day and develops products which provide tailored nutrition at all stages of life. They lead in numerous categories with their well-known global brands – like Evian, Activia, Actimel and Alpro.