Innovation for Healthier Diets
Supporting healthier and more balanced diets
FDF’s Innovation for Healthier Diets campaign is one of our proactive workstreams, which demonstrates how food and drink manufacturers support government’s aim to tackle poor diets and obesity.
The campaign aims to showcase member products, educate stakeholders on the challenges and complexities of healthier product innovation, and communicate the support businesses need to drive further progress.
Innovation for Healthier Diets showcases a wide range of member products that contribute to a healthier, more balanced diet. This includes ingredients used to cook from scratch at home such as tinned vegetables and pulses, porridge oats; convenience items such as healthier ready-made meals or snacks; as well as reformulated products, new healthy innovations and smaller portion sizes.
The average shopping basket is getting healthier
Thanks to ongoing innovation and investment, the average shopping basket of our members products has become healthier[1]. FDF member products now contribute a third (33%) less salt, and a quarter fewer sugars (25%) and calories (24%) in the GB grocery market since 2015[2].
1. Worldpanel GB Take Home Purchase data for FDF members, Nutrient Profile Model Score 2019, 2023
2. Kantar’s Worldpanel GB Take Home Purchase data for FDF members, 2023 vs 2015 total nutrient volume contribution (percentage difference)
Exploring industry innovation
How can we make our food healthier?
How companies are helping people make healthier food choices in several ways, including through the reformulation of products.
FDF Scotland's Reformulation for Health Programme
Our FDF Scotland Reformulation team is helping small to medium sized food companies to reformulate their products, with support available for both FDF members and non-members.
The Reformulation for Health programme is funded by the Scottish Government and we work with a range of partners to help businesses access support and funding.
Innovation for Healthier Diets report & toolkit
Action on Fibre
A balanced diet is not all about cutting back on certain foods or nutrients. In 2021, we launched ‘Action on Fibre’ to help bridge the gap between fibre intakes and the dietary recommendation.
In the last year alone, this has resulted in 134 new products and 17 reformulated products being brought to the market that are a source of or high in fibre, delivering 190 million additional servings of fibre to the population.
