Jordans Dorset Ryvita launches new museli crunch

They wanted to create a delicious muesli cereal that has similar benefits to their existing Muesli products like being high in Fibre and packed full fruits and nuts, but with more crunch as some consumers find muesli too dry and too much of a mouthful.

Trying to get the right balance between health and taste is always a key challenge as part of the development process but dorset cereals believe they have cracked it with this product. dorset cereals muesli crunch has between 6.8 and 7.6g of fibre per 100g. The launch has been supported with TV, social, digital, plus retailer magazines and instore support and has reached 27m consumers.