KP Snacks multi-media activity to drive awareness of new higher fibre launches

KP Snacks invested in substantial media and promotional activity to support the launch of their new KP Nuts products in 2022.

They delivered a multi-channel media campaign to drive awareness of the new KP Nuts Snack Packs and Nut-tastic range. The campaign included out of home, online video, and social media platforms. As well as in store activity, for example, aisle fins promoting the range to shoppers.

The activity throughout the year successfully allowed KP Snacks to connect with consumers and raise awareness of some of the fantastic new products that are higher in fibre.