Lunchtime meals packed with grains, pulses and vegetables
06 June 2024
Mars Food & Nutrition UK launch Ben’s Original Lunch Bowls - packed with a combination of grains, pulses and vegetables to help people eat healthily and more diversely.
Leveraging consumer insights, the business identified clear trends around the need for convenient nutritious meal solutions and desire for more varied global cuisines.
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Mars Food & Nutrition embraced technology by partnering with an AI-powered platform to pinpoint relevant variants for the range, sourcing recipes from restaurant menus and social media. Product features were refined through qualitative consumer co-development and the expertise of R&D Chefs.
The products are non-HFSS and have been designed according to the Mars Food Nutrition Criteria, a comprehensive nutrition standard based on nutrition recommendations issued by the World Health Organization and other leading public health authorities and each product in the range delivers a health benefit. For consumers finding it challenging to reach the daily recommended fibre intake in a delicious way, they can try high in fibre options such as Ben’s Original Lunch Bowl Italian, Mexican or Moroccan Style. When keen to add some plant protein to their day-to-day, Ben’s Original Lunch Bowl Italian, Spicy Thai or Moroccan style are a source of plant protein. Ben’s Original Lunch Bowls are also low in saturated fat, helping to maintain normal blood cholesterol levels.